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Once a fast-rising indie brand.
January 4, 2021
By: Happi Staff
Indie beauty brand Bona Fide Beauty Lab Ps, LLC—the company behind Beauty by PopSugar—has filed for bankruptcy in a New York court. The petition was filed in the Southern District of New York on Dec. 31, 2020. As recently as July, the company announced a new “Poptimist” affiliate program. The company had sold its beauty products via QVC, Kohl’s and Ulta as well as through its own website, http://www.beautybypopsugar.com, which has been taken down....
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